FOR AGENCIES

Help clients see whether AI is putting them forward—or introducing competitors instead.

Answer Index gives selected agencies a fixed-scope AI Recommendation Analysis showing whether a client is introduced and put forward, where it is merely mentioned or missing, which competitors appear instead and what recurring source, evidence, proof, category and positioning patterns may be shaping the difference.

Use it to strengthen pitches, strategy conversations, QBRs and retained client work—while your agency keeps the client relationship and leads any implementation that follows.

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For selected SEO, brand, growth, PR, B2B inbound agencies.

Illustrative extract from the AI Recommendation Analysis

Example Analysis Snapshot

Your Company Put Forward 18% of buyer-stage answers

Competitor Position Difference 32% lower than the strongest competitor

Competitors Put Forward More Often 7 across buyer-stage answers

Buyer Stages Examined 3 discovery, shortlist and comparison

How Often Companies Are Put Forward

Competitor A

50%

Competitor B

31%

Competitor C

20%

Your Company

18%

Competitor D

11%

Others

How Your Company Is Presented

18% put forward

Put forward 18%

Mentioned only 20%

Missing 62%

You own the client relationship.
We provide the intelligence layer.

Source and Evidence Support

Industry publications 42%

Review sites 24%

News & media 18%

List & comparison sites 10%

Other sources 6%

Buyer Journey Analysis

Explore

Compare

Top Competitors Explore Shortlist Compare

Competitor A 42% 58% 46%

Competitor B 28% 22% 31%

Competitor C 10% 12% 22%

Competitor D 8% 6% 11%

WHERE IT FITS

A strategic intelligence layer for the work you already do.

Your clients may already be asking: why is AI putting competitors forward instead of us?

That is harder to answer than a ranking question—and more commercially important when AI may shape which providers buyers know to consider before they visit a website.

Answer Index gives you a clearer way to lead that conversation: showing whether the client is introduced and put forward, where it disappears, which competitors appear instead and what recurring patterns may be shaping the difference.

New business

Lead proposals with a real competitor recommendation finding—not a generic claim about AI search.

Strategy and roadmaps

Use the analysis to identify category, source and positioning patterns that may need closer attention.

Retainers and QBRs

Bring a new commercial lens to retained relationships by discussing shortlist inclusion and competitor displacement.

Implementation
conversations

Turn a clearer diagnosis into your own SEO, content, PR, brand or growth plan.

THE AGENCY MODEL

You own the client relationship. We provide the intelligence.

Answer Index is designed to strengthen your agency’s strategic role, not replace it. We run the AI Recommendation Analysis. You deliver it in the context of the client relationship and decide how the findings should shape the next stage of work.

The analysis is complete and valuable on its own.
Any implementation route remains yours.

1. You identify
the opportunity

Use Answer Index in a pitch, client review, strategy reset or live retained relationship.

2. We deliver
the analysis

We produce a fixed-scope AI Recommendation Analysis based on buyer decision moments in the client’s market.

3. You lead
the next step

You use the findings to guide your own implementation, roadmap or retained strategy.

WHAT YOUR CLIENT RECEIVES

A premium deliverable clients can understand.

The AI Recommendation Analysis is not a dashboard login, prompt pack or generic audit. It is a leadership-ready report that explains whether the client is being put forward, where it is missing or weakly presented, which competitors appear instead and what recurring patterns may be shaping the difference.

Executive summary

The commercial headline for leadership.

Buyer journey analysis

How AI responds as buyers explore, shortlist and compare providers.

Competitor recommendation map

Who AI recommends most often and where.

Buyer-stage presence

Where the client is missing, merely mentioned or weakly presented across important buyer questions.

Source, evidence and positioning patterns

What recurring sources, citations, proof signals and positioning patterns appear alongside competitor inclusion.

Diagnostic direction

What should be examined before deciding what to change.

Built to create a stronger commercial conversation— not another score for a client dashboard.

PARTNER DELIVERY

A consistent model for selected agency partners.

Answer Index keeps a consistent client-facing position so the analysis remains strategic, premium and commercially credible.

One consistent
client-facing price

Across direct and partner engagements.

Partner terms

Shared with approved agencies during set-up.

Agency-owned
client relationship

You remain at the front of the relationship.

Delivery and
presentation
arrangements

Agreed before client work begins.

This model is designed for agencies that can turn recommendation intelligence into stronger client conversations and meaningful implementation opportunities.

WHO IT IS FOR

Best suited to agencies that already lead strategic client conversations.

The strongest fit is an agency that can turn recommendation intelligence into meaningful action for clients.

SEO and
organic agencies

Add a strategic recommendation layer to audits, roadmaps and retained search work.

B2B inbound
agencies

Use the analysis to inform positioning, demand generation and content priorities.

Digital PR and
authority agencies

Bring more evidence to discussions around third-party sources, narratives and credibility.

Brand and positioning
consultancies

Show how category language and recognisable market signals may be shaping AI-generated answers.

Growth and
performance agencies

Use recommendation patterns as another competitive signal in a wider growth strategy.

NOT A FIT FOR EVERY AGENCY

This is not a cheap audit, generic reporting add-on or another dashboard.

Answer Index is designed for agencies that want to add commercial intelligence to their offer and use it properly.

Agencies looking for a low-cost AI recommendation scan

A self-service dashboard or prompt tracker

A generic SEO audit to resell cheaply

Guaranteed AI recommendation outcomes

An implementation provider to take the work away

A technical LLM evaluation product

The value comes from understanding whether competitors are being put forward, where the client is missing and what may be shaping the difference—then using that insight properly.

FAQ

Partner questions

Clear answers for agencies considering the Answer Index partner model.

Built for agency-led delivery

Your agency stays client-facing. Answer Index provides the diagnostic intelligence layer, while you decide how the findings are presented and acted on.

Consistent pricing.
Clear partner terms.
No guaranteed outcomes.

Can we present the analysis under our agency’s brand?

Partner presentation and branding arrangements are agreed during set-up with approved agencies. Your agency remains the client-facing lead throughout the engagement.

Do we keep the client relationship?

Yes. Your agency owns the client relationship and leads any implementation or retained work that follows the analysis.

Does Answer Index provide SEO, content, PR or implementation?

No. Answer Index provides the diagnostic intelligence layer. Your agency decides how to act on the findings through your own services.

Does it guarantee that AI will recommend the client?

No. AI answers are variable and influenced by many factors. The analysis identifies evidence-based patterns that may be influencing competitor recommendations; it does not promise a guaranteed outcome.

How does partner pricing work?

Answer Index sets one consistent client-facing price across direct and partner engagements to protect the value and positioning of the analysis. Approved agencies receive partner terms during set-up.

Answer Index helps agencies answer difficult client questions with more clarity, without taking over the client relationship.

Ready to bring AI Recommendation Analysis to your clients?

Tell us about your agency, the clients you serve and where Answer Index could fit in your offer. We review every enquiry for strategic fit before sharing partner details.