A fixed-scope commercial diagnostic showing whether AI gives buyers a reason to discover and consider your company.
Developed by analysing how AI introduces buyers to real companies and competitive markets.
Answer Index has been developed through structured commercial analysis—not technical prompt testing or generic visibility scans—focused on which companies buyers are shown, which are put forward and which may never enter consideration.
AI may know your company without having enough clear evidence to put it forward—or give the buyer a reason to look for you.
AI visibility tools vs Answer Index
What leadership teams learn from the analysis

The Answer Index analysis gave us a much clearer view of where Speedshift appeared in AI-generated buyer answers, where competitors were being put forward instead and where buyers may not have been given a reason to discover us. It turned a complex subject into a clear commercial picture and showed us what we needed to examine next.
Which providers are best suited to a growing company that needs stronger reporting and integration?
Example answer pattern
- Competitor A — recognised for reporting depth
- Competitor B — known for flexibility
- Competitor C — associated with enterprise control
- Competitor D — presented as a strong all-round option
- Competitor E — linked to ease of use
What the analysis may reveal:
Your company may be known to the AI system but not clearly understood, strongly supported or confidently presented.
This may cause buyers to be shown competitors instead—without ever being given a reason to discover your company.
Explore the market
“Who are the leading providers?”
Which companies AI introduces to the buyer—and which companies remain invisible.
This shows whether your company is recognised when buyers first begin exploring the market.
Build the shortlist
“Who should we consider?”
Which companies are put forward as credible choices, which are merely mentioned and which disappear.
This shows whether your company enters serious consideration when buyers begin narrowing their choices.
Compare final options
“Which option is right for us?”
How AI compares the remaining providers and whether your company is still present when the buyer moves closer to a decision.
This shows whether your company remains in the running when the buyer moves closer to a decision.
The question is not only whether AI knows your company.
It is whether AI has enough clear evidence to put it forward and give the buyer a reason to look for you.
Illustrative example
Sources and signals shaping recommendations
Percentages may not total 100 due to rounding.
Signal strength snapshot
Competitor A appears to have stronger recurring support across reviews, comparison sources, category clarity and use-case evidence.
These patterns may make the company easier for AI to understand, explain and put forward—while your company remains absent from the buyer’s view.
Where are buyers being shown your company—and where may they never encounter it?
Which competitors are being put forward instead?
What recurring source, proof, category and positioning patterns may be making competitors easier to discover and recommend?
Answer Index produces a commercial report that turns those answers into intelligence, showing what the pattern may mean for visibility, shortlist inclusion and competitive positioning.
AI Recommendation Analysis – £1,950
A fixed-scope commercial diagnostic for companies that need clarity before deciding what to change.
What you receive in the analysis.
Executive summary
A clear leadership view of where you stand, where the commercial risk sits and what matters most.
Buyer journey analysis
How your presence changes as buyers move from market exploration to shortlist and final comparison.
Competitor recommendation map
Who AI repeatedly puts forward, in which buying situations and with what apparent strength.
Where you are missing
Where your company is absent, merely mentioned or weakly presented—and where buyers may be given no reason to investigate it further.
Source and positioning patterns
The recurring sources, proof signals, category language and positioning themes associated with competitor inclusion.
Commercial priorities
The areas leadership may need to examine before deciding on content, PR, positioning or wider implementation.
What buyers ask
We test the questions buyers may use while exploring the market, narrowing their options and choosing between providers.
What repeats
We identify which companies repeatedly appear, where your company disappears and which patterns recur across the answers.
What it means
We translate those patterns into a clearer view of whether buyers are being introduced to your company, overlooking it or being directed towards competitors instead.
Find out whether AI gives buyers a reason to discover your company.
See who AI puts forward, where your company is missing or merely mentioned, and whether buyers may be reaching your competitors without ever knowing to look for you.
